Excellence Hot Sauce — Since 1980 Born in Louisiana. Made legendary in Dubai.

In 1980, during a family holiday to Louisiana, a UAE entrepreneur tasted a hot sauce in a small roadside diner that would change his life. Captivated by its fiery heat and deep, smoky flavor, he tracked down the makers, struck a deal, and brought the recipe home to Dubai. What began as a treasured import soon became a cultural icon. Known locally as “Daqoos”, Excellence Hot Sauce found its way into kitchens, family gatherings, and the heart of Dubai’s beloved cafeteria culture. It was drizzled over shawarma, dunked with chips, poured on grilled meats, and added to eggs at breakfast. For generations, its perfect balance of chili, vinegar, and spice has been more than just flavor it’s been a taste of home, a spark of nostalgia, and a symbol of Dubai’s street food story. Even H.H. Sheikh Hamdan bin Mohammed Al Maktoum, Crown Prince of Dubai, is a fan recently sharing his love for the sauce with his millions of followers on social media. That love has never stayed still. In 2024, Excellence took its place inside every Subway UAE sandwich as part of the Daqoos Series a limited-edition menu born from UAE cafeteria nostalgia, drizzled over subs the way it’s always been drizzled over everything else. Then in 2025, KFC Arabia brought Daqoos Abu Saqr to highways, menus, and millions across the UAE and Oman with the Excellence logo standing shoulder to shoulder with one of the world’s biggest brands on billboards across the country. Two giants. One sauce. Same soul.

Welcome to the taste that’s been spicing up Dubai for over 40 years. From mild to wild. From kitchens to billboards. Always Excellence.